A placemat or tray liner sits exactly where your guest looks longest: under their plate. Yet at many venues it's a blank sheet, or nothing at all. A printed placemat turns that space into part of your brand experience. This guide covers what it costs, which sizes are available and how to order.
Placemat or tray liner?
Placemats are designed for the table, under plates and cutlery. They come in 30×40 cm and 35×45 cm. Think restaurants, lunchrooms, hotel breakfasts and terraces.
Tray liners are smaller and fit standard serving trays, in 28×38 cm and 32×45 cm. Ideal for fast-casual, food courts, beach clubs and self-service concepts where guests carry their order on a tray.
What does placemat printing cost?
At Natudine, placemat and tray liner branding starts at 1,000 units, with an entry price from €0.04 per unit. Full-colour printing is included in the unit price. The larger your order, the lower the price: volume discounts scale automatically up to a maximum of 50,000 units per order. As an indication, the configurator prices 10,000 units at roughly €0.047 each.
Kraft paper or white grease-proof paper?
Kraft paper gives a natural, rustic look — a fit for venues with an artisan or sustainable character.
White grease-proof paper gives a cleaner, more premium background for full-colour printing, with the same grease-resistant properties. Choose it if your design uses a lot of colour.
Both are grease-resistant, FSC®-certified and 100% compostable.
What to put on your placemat
A placemat gives you far more space than a napkin or coaster. A few ideas:
- Your logo and brand style — the basis for a recognisable table.
- Your story — where your ingredients come from, or what makes your venue special.
- A QR code to your menu, website or review page.
- A seasonal or campaign design — for summer, the holidays or a special week.
- A kids' placemat with a colouring page or puzzle for families.
Ordering step by step
- Upload your design or logo in the placemat configurator.
- Choose placemat or tray liner, size and paper.
- Receive a free digital proof and check everything.
- Approve it — delivery typically follows within 5–7 working days.
Frequently asked questions
What's the minimum order for custom printed placemats? The minimum order is 1,000 units. The price drops automatically as your volume grows, up to a maximum of 50,000 units.
What's the difference between a placemat and a tray liner? Placemats are designed for the table under plates and cutlery (30×40 or 35×45 cm). Tray liners are smaller and fit standard serving trays (28×38 or 32×45 cm).
What's the difference between kraft paper and white grease-proof paper? Kraft paper gives a natural, rustic look. White grease-proof paper gives a cleaner, more premium background for full-colour print, with the same grease-resistant properties.
How long does delivery take? Typically 5–7 working days after you approve the design proof.
Can I see a proof first? Yes — every order includes a free digital proof.
Pairing placemats with other branded items
On the table, a printed placemat works best alongside branded napkins and custom printed coasters. See also our coaster printing guide and our napkin printing guide.
Ready to start? Upload your design in the placemat configurator and get a free digital proof.